We are super excited to declare that Sophyto has been awarded the prestigious Blue Butterfly mark for ethics and sustainability in the luxury sector, by British site, Positive Luxury.
The Blue Butterfly is designed to showcase brands that are stylish, innovative, sustainable and healthy so that consumers can trust that their favorite brands are walking the green walk as well as talking the green talk.
Nominated brands are evaluated on five areas: environmental impact, labor conditions/human rights, community responsibility, suppliers, and manufacturing, and those that score high enough get to join the Blue Butterfly clan, alongside the likes of Stella McCartney, YSL, Burberry and Gucci.
Why the blue butterfly? Blue butterflies used to be extinct in the UK thanks to their popularity among insect collectors. However, they were successfully imported from Sweden in the 1980s and are still thriving today in the south west of England – a triumphant example of social responsibility and environmental concern coming good.
Positive Luxury was created by Diana Verde Nieto, founder of the global sustainability communications consultancy Clownfish, which was acquired by Aegis Media in 2008. In March, 2011, the World Economic Forum nominated Diana as a Young Global Leader in recognition of her capacity to spread enthusiasm for sustainability and environmental conservationism causes across the globe.
Sophyto is thrilled to be recognised by this mark as social responsibility and sustainability are central to everything we do as a company.
If you care about these things too and want to choose products created with sustainability issues in mind, you can check out all the brands that have won this prestigious mark on Positive Luxury.











